The Brampton Guardian
BRAMPTON - An American-based fitness chain is looking to flex its muscles on this side of the border. The plan for success: the company hopes its "no frills" approach to working out will appeal to Brampton's more discerning exercise enthusiasts.
"We recognized that these days people don't view fitness as a luxury, so much as it is a necessity. But in today's economy, they are looking to cut costs without compromising on quality," said Peter Taunton, Snap Fitness founder and CEO. "Our concept is right for the times, as we give Canadians a fast, convenient and affordable workout solution that is close to home and offers the same quality workout equipment as larger fitness clubs, only at a more affordable rate and with no contracts."
Founded by Taunton in Chanhassen, Minn., in 2003, Snap Fitness is a fast expanding brand. The fitness chain currently has more than 1,700 locations worldwide with plans to open some 300 locations throughout Canada within the next five years.
Two Brampton locations (one at Torbram Road and Bovaird Drive and the other at Mayfield Road and Hurontario Street) are already scheduled to be up and running in the near future.
While Snap Fitness offers the same quality equipment as traditional health clubs, Taunton said the brand is designed to give members more value for their money.
By scaling down in size and eliminating unnecessary amenities such as swimming pools and racquetball courts, Snap Fitness is able to offer customers affordability without compromising quality.
The whole idea behind Snap Fitness is to offer a compact, state-of-the-art, facility that is available to patrons 24 hours a day, seven days a week, Taunton said.
Customers are able to join without making a long-term commitment, and are able to "pay as they go."
Facilities provide staffed hours and certified personal trainers and allow patrons access 24 hours a day, 365 days a year via secure electronic card-key.
"The great thing about Snap Fitness is that while you get the same great workout experience that you get from the larger health clubs, our model is compact enough where it can be opened in smaller locations making it more accessible in communities of all sizes. The Brampton area is perfect for Snap Fitness, as it allows us to serve the local community and allow them to get in, work out and get on with their day." Taunton said he started Snap Fitness after 20 years of managing larger, full-service health clubs.
From his experience, he was able to separate what amenities were important to members from those that were not.
It was that ability to trim the fat so to speak that has made Taunton's business successful.
Now, he hopes the company's no-frills business model will take root here.
Snap Fitness has its sights on opening eight to ten locations in Brampton in the next 18 months and 150 throughout Ontario in the next five years.
The company is actively seeking single- and multi-unit franchise owners to open new fitness centers.
"As more people see health and fitness as a necessity versus a luxury, they're seeking convenient and affordable ways to look and feel better," said Darko Vasic, a Brampton native who serves as Canadian sales manager for Snap Fitness. "Snap Fitness looks forward to continuing to offer local health enthusiasts with a no-frills workout option."
For more information on Snap Fitness visit online at http://www.snapfitness.com/.
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